Top 20 Legal SEO Blog Writing Services for Higher Rankings

Objection! 

Your website is drowning in a sea of legalese. 

In 2024, the jury (potential clients) demands clear, engaging content.  Level up your legal SEO game with blog writing that wins cases

Regularly posting awesome legal SEO blog writing is your secret weapon. It skyrockets your blog to the top of Google’s search results, bringing in a flood of potential clients with questions you can answer and cases you can win.

See your competitors churning out blogs? 

There’s a reason. It works!

Stop feeling lost in the legal search engine jungle.  

This guide unveils the “top 20 legal SEO blog writing services” to help you dominate the online space and convert those website visitors into paying clients.

What is a Legal Blog Writing Service?

Legal blog writing services are firms, companies, or groups of writers specializing in creating informative and engaging content for law firm websites and blogs. 

These writers possess a unique blend of legal expertise and digital marketing knowledge, allowing them to craft content that resonates with your target audience.

Services Offered:

Per-Blog Writing

Bulk Writing

Monthly Blog Services

In all cases, you’ll collaborate with the legal blog writing service to determine the desired content length, tone, and deadline. 

This ensures that the final product aligns with your overall content marketing strategy and budget.

How to Select the Right Legal Blog Writing Service Provider

Finding the perfect legal blog writing service requires careful consideration. Here’s a roadmap to guide your selection process:

1. Expertise in Legal Content

Look for a service provider with writers who specialize in your specific area of practice. Whether it’s family law, intellectual property, or criminal defense, ensure their experience aligns with your firm’s focus.

Verify their understanding of legal terminology and concepts. They should be able to translate complex legal matters into clear, digestible content for your target audience.

2. Content Quality and Style

Ask for writing samples that showcase their ability to handle legal topics in an engaging and informative way.

Consider the overall voice and tone you want for your blog. 

Do you prefer a formal, authoritative approach, or a more conversational style? 

Ensure the service provider can adapt to your desired tone.

3. Search Engine Optimization (SEO) Knowledge:

Inquire about their keyword research process. They should understand how to integrate relevant keywords into your content to improve search engine ranking for legal terms potential clients might use.

Content Optimization: Make sure they optimize your blog posts with meta descriptions, title tags, and internal linking for optimal SEO performance.

4. Communication and Collaboration:

Discuss their project management process. How will they collaborate with your team? 

Will you have a dedicated point of contact?

Clarify their revision process. You should feel comfortable requesting edits to ensure the content aligns with your vision.

5. Pricing and Contracts:

Get transparent pricing information. Will they charge per blog post, by project, or offer monthly retainers?

Review the contract terms thoroughly. Ensure it outlines deliverables, turnaround times, and payment schedules.

Top 20 Legal SEO Blog Writing Services Providers in the world

This list explores the top 20 legal SEO blog writing services globally, helping you find the perfect partner to elevate your online presence, attract new clients, and dominate search engine results.

1. Verblio

Verblio’s legal content writing service provides top-quality content for attorney blogs and websites. Their experienced team, including paralegals, legal secretaries, and attorneys, ensures engaging, SEO-driven material. The company handles all logistics, making it easy to enhance your law firm’s online presence.

Services:

• Legal Blog Posts
• Practice Area Pages
• Long Form Legal Content
• Legal Glossaries
• Legal FAQs
• Legal Content Refresh
• Legal Website Copy
• Topic Creation for Legal SEO
• Practice Specific Web Articles
• Video Content

Pricing: Verbilo typically offers tiered pricing plans to accommodate your needs.

Location: 951 20th St. #540, Denver, CO 8020.

2. PaperStreet’s Blog Writing Service Elevating Legal SEO

PaperStreet offers exceptional blog writing services tailored for law firms and attorneys, enhancing their online presence with engaging, SEO-optimized content. Their skilled team of writers, proficient in legal matters, delivers well-researched and informative blog posts that resonate with your audience and improve your website’s search engine rankings.

Services:

• Content Writing 
• Content Editing 
• Blogging Biography 
• Writing Email Newsletters 
• Video Production 
• Explainer Videos 
• Attorney Podcast Services 
• Success Story 

Marketing Data Transfer Service Content Resources

Pricing: PaperStreet offers customized pricing plans to suit your specific needs and budget.

Location: 219 SW 17th Street, Fort Lauderdale, FL 33315

3. Legal Copywriting Central

Legal Copywriting Central is a specialized content creation service focused exclusively on producing high-quality written material for law firms and legal professionals.  Their team likely consists of writers with strong legal backgrounds, possibly including lawyers, paralegals, or individuals with extensive experience in legal writing. This ensures that all content is not only well-written but also technically accurate and compliant with legal ethics.

Services:

• Legal blog posts and articles
• Practice area pages
• Attorney bio writing and optimization
• Website content for law firms
• Legal newsletters and email campaigns
• White papers and ebooks on legal topics
• Press releases for law firms
• Case studies and client success stories
• SEO-optimized legal content
• Legal marketing copy (brochures, ads, etc.)
• Social media content for law firms
• Content strategy development for legal websites

Pricing: Legal Copywriting Central likely offers custom pricing based on the specific needs and volume of each client’s project. 

Location: Collaborating with legal writers across the United States. 

4. Next Level

Next Level is a digital marketing agency that specializes in providing comprehensive online marketing solutions for businesses across various industries, including law firms. For law firms specifically, Next Level would likely offer tailored strategies that address the unique challenges of legal marketing, such as compliance with advertising regulations and creating content that balances professionalism with accessibility.

Services:

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Web Design and Development
• Content Marketing and Creation
• Social Media Marketing
• Email Marketing
• Conversion Rate Optimization (CRO)
• Online Reputation Management
• Analytics and Reporting
• Video Marketing
• Mobile App Development
• Branding and Strategy Development

Pricing:Next Level likely offers custom pricing based on the specific needs and goals of each client.

5. JurisPage

JurisPage prides itself on combining deep legal industry knowledge with cutting-edge digital marketing expertise. Their content creation services are particularly notable, with writers who understand legal terminology and can craft compelling narratives that resonate with both potential clients and search engines. They focus on creating a cohesive online presence for law firms, ensuring that all digital touchpoints — from the website to social media profiles — present a consistent and professional image.

Services:

• Custom website design and development for law firms
• Professional content writing for all digital platforms
• Search engine optimization (SEO) strategies
• Pay-per-click (PPC) advertising management
• Social media marketing
• Email marketing campaigns
• Online reputation management

Pricing: JurisPage offers custom packages tailored to each law firm’s specific needs and goals. Their pricing typically ranges from $1,000 to $5,000+ per month, depending on the scope of services. 

Location: Based in New York City.

6. Legal Writer

What sets LegalWriter apart is its exclusive focus on legal content. Their team consists of writers with backgrounds in law, ensuring that all content is not only well-written but also technically accurate and compliant with legal ethics. They understand the importance of precision in legal writing and strive to create content that is both informative for potential clients and credible within the legal community. 

Services:

• Blog posts on legal topics
• In-depth articles for legal publications
• Website content for law firm pages
• Practice area descriptions
• Attorney bios and profiles
• Legal whitepapers and ebooks
• Newsletters and email content
• Case studies and success stories

Pricing: LegalWriter.net typically operates on a per-word pricing model, which allows for flexibility based on the project size and complexity. 

Location: LegalWriter.net is a virtual company, leveraging a distributed network of experienced legal writers across the United States. 

7. Legal Content Writers

Legal Content Writers distinguishes itself by maintaining a network of writers with strong legal backgrounds. Many of their writers are lawyers, paralegals, or have extensive experience in legal journalism. This ensures that the content produced is not only engaging and SEO-friendly but also technically accurate and compliant with legal ethics standards. 

Services:

• Customized blog posts on legal topics
• Comprehensive practice area pages
• Engaging and informative newsletters
• Social media content for various platforms
• SEO-optimized website copy
• Legal guides and ebooks
• Press releases for law firm news and achievements
• Client-facing legal explainers and FAQs

Pricing: LegalContentWriters.com primarily uses a per-word pricing structure, allowing for flexibility in project scope and budget. 

Location: Operating as an online service, LegalContentWriters.com employs a network of skilled writers throughout North America. 

8. Lexicon Legal Content

Lexicon Legal Content sets itself apart by combining deep legal industry knowledge with content marketing expertise. Their team includes both legal professionals and experienced content marketers, allowing them to create content that is not only legally accurate but also engaging and effective from a marketing perspective. They emphasize the importance of creating a consistent brand voice across all content, helping law firms to establish a strong online presence and authority in their practice areas.

Services:

• Customized blog posts on various legal topics
• Comprehensive practice area pages
• Engaging and professional attorney bios
• Press releases for firm news and achievements
• Legal guides and whitepapers
• Website copy and landing pages
• Email marketing content
• Social media content strategy and creation
• SEO optimization for all content

Pricing: Lexicon Legal Content offers custom pricing based on the scope and volume of each project. 

Location: Based in Florida, Lexicon Legal Content serves clients worldwide. 

9. Legal Content Lab

Legal Content Lab distinguishes itself by employing a team of writers with strong legal backgrounds, including lawyers and paralegals. This ensures that all content is not only well-written and engaging but also technically accurate and compliant with legal ethics. They emphasize creating content that resonates with both potential clients and search engines. Helping law firms improve their online visibility and establish thought leadership in their practice areas.

Services:

• Custom blog posts on various legal topics
• Practice area pages and descriptions
• Attorney bio writing and optimization
• Legal guides and whitepapers
• Website copy and landing pages
• Email newsletters and marketing content
• Social media content creation
• SEO-optimized content strategies

Pricing:. While they don’t publicly list their rates, they typically provide custom quotes based on project scope and volume. 

Location: Operating from the Netherlands. 

10. Upwork’s Top-Rated Legal Content Writers

Upwork is a global freelancing platform that connects businesses with independent professionals and agencies. While not exclusively focused on legal content, Upwork hosts a significant number of freelancers specializing in legal writing.

Services:

• Blog posts and articles on legal topics
• Website content for law firms
• Legal research and writing
• Case summaries and analysis
• Legal document drafting
• Proofreading and editing of legal content
• SEO-optimized legal content
• Legal marketing materials

Pricing: Pricing on Upwork varies widely depending on the freelancer’s experience and location. Rates can range from $20 to $100+ per hour for legal content specialists.

Location: Upwork is a global platform.

11. Fiverr (Legal Blog Writers)

Fiverr is another global freelance services marketplace that includes a category for legal writing and legal services. While it covers a broad range of services, there is a significant presence of freelancers offering legal content writing.

Services:

• Legal blog posts and articles
• Law firm website content
• Legal document drafting and review
• Legal research summaries
• SEO content for law firms
• Legal translations
• Legal proofreading and editing
• Legal marketing copy

Pricing: Fiverr operates on a gig-based system, where freelancers offer predefined services at set prices. 

Location: Like Upwork, Fiverr is a global platform with freelancers from around the world. 

12. Freelancer

Freelancer offers a vast network of skilled legal blog writers who specialize in crafting SEO-optimized content tailored to the legal industry. With a global pool of talent, you can find professionals who understand the intricacies of legal terminology and the specific needs of law firms. Freelancer allows you to select writers based on their experience, ratings, and client reviews, ensuring that your content is handled by experts who can help improve your search engine rankings.

Services:

• Custom legal blog writing tailored to your practice area
• SEO-focused content creation for better online visibility
• Flexible hiring options, including hourly and project-based work
• Access to a global pool of experienced legal writers
• Client-driven selection process for the best match
• Ongoing content strategy support and revisions

Pricing: Freelancer operates on a project-based pricing model, allowing you to negotiate rates with writers. Prices vary based on the writer’s experience and the scope of the project.

Location: Freelancer operates globally, connecting you with writers from various locations.

13. Content Writers (Legal Category)

Content Writers stands out for its rigorous vetting process for writers, especially in specialized fields like law. They claim to accept only about 5% of applying writers, ensuring a high standard of quality. Their platform allows clients to request revisions and provide feedback, helping to ensure the final content meets the law firm’s needs. 

Services:

• Legal blog posts and articles
• Practice area descriptions
• Attorney bios and profiles
• Legal newsletters and email content
• Website copy for law firms
• White papers and case studies
• Press releases for legal news
• Social media content for law firms

Pricing: ContentWriters.com typically offers custom pricing based on the specific needs of each client. 

Location: Based in the United States, ContentWriters.com works with a network of vetted writers across the world. 

14. Writer Access (Legal Industry Experts)

Writer Access differentiates itself with its AI-powered platform that uses algorithms to match clients with the most suitable writers based on their project requirements and the writers’ expertise. For legal content, they emphasize their pool of writers with law degrees or significant experience in legal writing, ensuring that the content is not only well-written but also technically accurate and compliant with legal standards.

Services:

• Legal blog posts and articles
• Law firm website content
• Practice area descriptions
• Legal guides and ebooks
• Attorney profiles and bios
• Legal newsletters
• Case studies and success stories
• SEO-optimized legal content

Pricing: Rates can range from about $0.08 to $2+ per word, depending on the writer’s experience and the complexity of the project. 

Location: While WriterAccess is headquartered in Boston, Massachusetts, they work with writers from around the world. 

15. Law Marketing Team

Law Marketing Team distinguishes itself by offering a holistic approach to legal marketing. Beyond just content creation, they provide strategic guidance and a full suite of marketing services tailored specifically for law firms. Their team includes legal marketing experts who understand the unique challenges and ethical considerations of promoting legal services. They emphasize data-driven strategies and ROI-focused campaigns.

Services:

• Legal content writing (blogs, articles, website copy)
• Law firm website design and development
• Search engine optimization (SEO) for law firms
• Social media management for attorneys
• Email marketing campaigns
• Online reputation management
• Marketing strategy development
• Analytics and performance tracking

Pricing: Offers customized pricing based on the specific. 

Location: Based in the United States.

16. Legal Ease Solutions

Legal Ease Solutions stands out for its deep legal expertise. Unlike general content writing services, they employ a team of experienced attorneys and legal professionals. This makes them particularly suitable for creating highly technical legal content or providing substantive legal research alongside content creation. Their services extend beyond just marketing content to include various forms of legal writing and support.

Services:

• Legal research and writing
• Contract drafting and review
• Legal blog posts and articles
• Case law summaries
• Legal memoranda
• Compliance documentation
• Legal process outsourcing
• Litigation support

Pricing: LegalEase Solutions typically offers customized pricing based on the scope and complexity of each project or ongoing service need. 

Location: Headquartered in Ann Arbor, Michigan.

17. The Legal Writer

The Legal Writer distinguishes itself by focusing solely on legal content, ensuring a deep understanding of legal topics and the specific content needs of law firms. Their writers typically have legal backgrounds or significant experience in legal writing, allowing them to produce technically accurate content that also engages potential clients. 

Services:

• Legal blog posts and articles
• Practice area pages
• Attorney bios and profiles
• Legal newsletters and client alerts
• Website content for law firms
• White papers and thought leadership pieces
• Case studies and success stories
• SEO-optimized legal content

Pricing: They may provide per-word rates, project-based fees, or monthly retainers for ongoing content needs. 

Location: The Legal Writer is based in the United States.

18. Content Writers

Content Writers distinguishes itself by employing a team of writers with strong legal backgrounds, including lawyers and paralegals. This ensures that all content is not only well-written and engaging but also technically accurate and compliant with legal ethics. They emphasize creating content that resonates with both potential clients and search engines, helping law firms improve their online visibility and establish thought leadership in their practice areas.

Services:

• Legal blog posts and articles
• Practice area descriptions
• Attorney bios and profiles
• Website content for law firms
• Legal guides and ebooks
• Newsletters and email marketing content
• Press releases for law firms
• SEO-optimized legal content

Pricing: Content Writers typically offers custom pricing based on the specific needs and volume of each client’s project. 

Location: 148 Mercer Street, 2nd Fl. New York, NY 10012

19. Juris Digital

Juris Digital stands out for its comprehensive approach to digital marketing for law firms. Beyond content creation, they offer a full suite of digital marketing services tailored specifically for the legal industry. Their team includes both marketing experts and individuals with legal backgrounds, ensuring that their strategies are both effective from a marketing perspective and compliant with legal advertising regulations.

Services:

• Legal content writing (blogs, articles, practice area pages)
• Law firm website design and development
• Search engine optimization (SEO) for law firms
• Pay-per-click (PPC) advertising management
• Social media marketing for attorneys
• Online reputation management
• Video production for law firms
• Analytics and performance tracking

Pricing: Customized pricing.

Location: 1415 Park Ave W, Denver, CO 80205

20. Legal Scapes

Legal Scapes sets itself apart by offering a holistic approach to content marketing for law firms. They emphasize creating content that not only improves search engine rankings but also engages potential clients and showcases the firm’s expertise. Their team includes both experienced legal writers and digital marketing strategists, allowing them to create content that is technically accurate, engaging, and optimized for online performance.

Services:

• SEO-optimized legal content
• Blog posts
• Practice area pages
• Press releases
• Infographics
• Social media
• E-books, and much more.

Pricing: Pricing may be offered as per-word rates, project-based fees, or monthly retainers for ongoing content needs.

Location: 8601 Six Forks Road, Suite 400, Raleigh, NC 27615

How to Create Engaging Topics for Your Legal SEO-Friendly Blog

Creating engaging topics for your legal blog is essential for attracting and retaining readers while improving your search engine rankings. Here’s a step-by-step guide to planning your blog, conducting keyword research, and crafting compelling titles and topics that will resonate with your audience.

Planning Your Blog and Doing Keyword Research

1. Define Your Goals 

Start by identifying what you want to achieve with your blog. Are you aiming to attract new clients, establish thought leadership, or provide valuable information to your existing clients? 

Your goals will guide your content strategy.

Understand Your Audience

Know who your target audience is. Are they individuals seeking legal advice, businesses in need of corporate legal services, or professionals looking for legal insights?

 Understanding your audience’s needs and interests will help you create relevant content.

2. Conduct Keyword Research

Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find keywords related to your practice areas. 

Look for keywords with high search volume and low competition. Focus on long-tail keywords, as they are more specific and often less competitive.

3. Analyze Competitors

Study the blogs of your competitors to see which topics they are covering and how well those posts are performing. This can give you ideas for your own content and help you identify gaps in the market.

4. Create a Content Calendar

Plan your blog topics in advance by creating a content calendar. This will help you stay organized and ensure that you consistently publish new content. Include key dates relevant to your practice areas, such as changes in legislation or upcoming legal events.

Creating Titles or Blog Topics Using Keywords

1. Incorporate Keywords in Titles

Use your researched keywords to craft blog titles. Ensure the keywords are naturally integrated and the titles are compelling. A good title should clearly indicate the content of the post and entice readers to click.

2. Use Numbers and Questions

Titles with numbers (e.g., “5 Tips for…”) or questions (e.g., “How Can You…”) often perform well because they promise specific information or solutions to problems.

3. Keep It Simple and Clear

Avoid jargon and make sure your titles are easy to understand. Clear and concise titles are more likely to attract readers.

Engaging Legal Blog Topics Examples Using Keywords

Here are some engaging legal blog topics with integrated keywords to get you started:

1. “10 Essential Tips for Hiring a Personal Injury Lawyer”
   • Keyword: personal injury lawyer
   • This topic offers practical advice for potential clients and positions your firm as a helpful resource.
2. “How to Prepare for Your First Consultation with a Divorce Attorney”
   • Keyword: divorce attorney
   • Provides actionable steps for clients, making the consultation process less daunting and building trust with your audience.
3. “Understanding the New Tax Laws for Small Businesses in 2024”
   • Keyword: new tax laws for small businesses
   • Timely and relevant content that addresses recent changes in legislation, appealing to business clients.
4. “What to Do If You’re Facing a DUI Charge: A Step-by-Step Guide”
   • Keyword: DUI charge
   • Detailed guidance on a common legal issue, demonstrating your expertise and offering valuable information to potential clients.
5. “The Benefits of Mediation in Family Law Cases”
   • Keyword: mediation in family law
   • Explores an alternative dispute resolution method, providing useful insights for clients considering mediation.

Legal Blog Writing Tips

Creating a compelling legal blog can seem daunting, but with a structured approach, you can produce high-quality content that engages readers and boosts your SEO. Here’s a concise guide to help you get started:

Choose a Legal Blog Topic Idea

Start by selecting a relevant and interesting topic for your audience. Consider current legal issues, common client questions, or recent changes in legislation.

Perform Keyword Research

Use tools like Google Keyword Planner or SEMrush to identify keywords related to your chosen topic. Focus on long-tail keywords with good search volume and low competition to improve your blog’s visibility.

Create an Outline

Organize your thoughts by creating a detailed outline. Break down the topic into subheadings and bullet points, ensuring a logical flow of information.

Write the Body Content

Develop the body content based on your outline. Provide clear, concise, and valuable information. Use subheadings to break up the text and make it more readable.

In this phase, effective copywriting or content writing skills are essential to maintain reader interest and ensure clarity.

Add an Introduction and Conclusion

Craft a compelling introduction that hooks your readers and clearly states what the blog will cover. Conclude with a summary of the key points and a call to action, encouraging readers to contact you for more information or services.

Write SEO-Friendly Headlines

Ensure your headlines are both catchy and optimized for SEO. Include your primary, and secondary keywords and clarify what the reader can expect from the article.

A good headline can significantly improve your blog’s click-through rate.

FAQs

Conclusion

In conclusion, legal blog writing services can be a valuable asset for any law firm looking to establish a strong online presence and attract new clients.

By partnering with a qualified service that understands the legal landscape and SEO best practices, you can create informative, engaging content that drives traffic to your website and positions your firm as a thought leader in your practice area. 

With the vast array of services available, there’s a perfect fit for every law firm’s needs and budget. 

So, take the first step towards legal marketing success – explore the top legal SEO blog writing services today and watch your online presence soar!